If you run a company and have a website, you must understand SEO. With this, you can receive plenty of free traffic from the likes of Google, Yahoo and Bing. At the same time, while you must understand this and exploit it to the fullest, you must also realize mobile search is taking over quickly. In fact, every day, more people make the switch and start using their smartphones to access the Internet. With this in mind, you must develop a mobile SEO plan and here are four tips to do so efficiently.
Simple and informative content: Above all else, when you run a site and want to attract new visitors, you will want to offer great content. To do this, the site owner must provide the answers and any information on the product. At the same time, when making pages, you should try to keep them short and to the point as visitors on a mobile phone will appreciate this. Think about it, when landing on a page, a cell phone user will want to get the information and move on with his or her day. For this reason, you should keep the content short and informative.
Fast: Without a doubt, you need to make sure your pages load quickly. Not only will visitors on all devices appreciate this, but Google and the other search engines look at site speed when they determine rankings. To make sure your pages load quickly, you should first test your code for errors. Then, you need to look at your site and verify you do not have too many images or videos loading in the background. With this, you will go a long way in speeding up your site and getting Google to notice. Remember, this is a factor they consider when determining your rankings and you must take it seriously.
Think about search terms: Now, when looking for your product or service, people will go to Google and type in a search query. For example, if you sell shoes for people with flat feet, a user will search for the term shoes for flat feet. Others may search for sneakers for flat feet. Either way, if you want to zoom ahead of your competitors, you should understand what search terms people will try to use. Then, when writing content, you should, tactfully, use the search phrases in your content. By doing this and mixing it up a bit, you will see your organic rankings fly to the top for many terms.
Responsive: Above all else, your site should be responsive for mobile users. Meaning, if you have the resources, you should design a site for mobile users. With this, they can find your site, navigate it with ease and make their purchases without running into barriers.
If you run a site, you must understand something important. Mobile users will only grow in numbers and you must anticipate this by building a site friendly to mobile users. At the same time, you must develop a solid SEO plan for your pages.