The fact that visitors coming from organic search has better quality, and the fact that improving your organic ranking generate high ROI in a long run created huge demand for search engine optimization (SEO) services in the market. Today, you can find a one-man-show to a multinational agency offering SEO services. Choosing which company to work with is not a picnic.
Well, ideally, you should have your own SEO team in-house. Yea, ideally. The truth is, SEO is comprehensive marketing strategy. You’re not only dealing with the technical side of your website, but also user experience, valuable content, and PR. Fiuhhh, expensive!
Working with agency might be your best option. One thing when you’re choosing SEO agency, Don’t Trust Any Agency That Guaranteed SEO Ranking.
This video by Matt Cutts explained that no one, not even a multinational agency can guaranteed ranking
If you click on the link one the video description, you’ll read Google’s own description on SEO. Part of those explained to you that no one can guarantee a #1 ranking on Google.
More over, here are some useful stuff that real usually SEO do
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
So next time if you found similar ad like the one above, you know what to do.