California, California, Here We Come!!!

California, California, Here We Come!!!

Last month Google announced that InboundID won the Google Partners All Stars Competition and they are inviting us to visit Googleplex as the #1 winner, awesome right? Well, we are lucky to have such an awesome team at InboundID. So now, as you read this post,

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Creating Your Market Persona

Creating Your Market Persona

A persona is a fictional character that represents a specific part of your target demographic, and taking the time to create one gives your marketing team a strategic advantage when planning advertising campaigns. Creating a well-rounded persona requires asking specific

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